Suzi Butcher Blogger Interview from PackaBook.com (December 2012)

http://www.packabook.com/
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What a lovely interview to finish up 2012 interviews with, Suzi Butcher of PackaBlog.com. 
A great blog about books set in different locations around the world, which you can buy, read and then travel to and you know you will experience that location even more after reading about it prior.  In this interview Suzi also discusses her analytics and her overall plans for her blog.  She shares with us how she selects books to blog about, and other monetisation plans like creating an APP she's got on the go right now!
We also talk about Amazon affiliates, her subscription list strategy and her assessment of social media a a blogging accessory. 
It was a great interview for me, Suzi is not short of a word, and I found it hard to get a word in, which I can assure you is an interviewers dream if they are on topic, which she was.  What a great way to end 2012 interviews.  I'll see you all back in January 2013 with a new line of bloggers, sharing their journey with you, I can't wait!

MENU of interview
Intro
.55 Suzi's background to her blogging journey
2.20 Why Suzi started blogging and why she started PackaBook.com
4.07 Why Suzi called her blog Packabook
4.20 Suzi explains why her blog is not just a blog for travellers
4.45 Suzi discusses similar blogs to hers, and why they are different
5.10 Potential for travel guides and more on her blog
5.50 Why Suzi doesn't define her blog as a travel even though its for travellers
6.50 Suzi's first blog and how she got it to here
7.25 Suzi's day job as a TV journalist
8.00 Guest blogging and how she manages that
9.50 Suzi's plans to use maps to find her books on her blog
10.00 How Amazon Kindle has changed the landscape of self-published authors and why she is weary of them
12.00 How Suzi finds books to add to her book blog list
14.00 Suzi's target demographic
14.20 Why Suzi likes Pinterest for new book lovers
16.20 Pat Flynn's Facebook Page for eBook writers
16.35 Analytics -- and why Suzi doesn't watch them too much anymore
17.30 Her affiliate link strategy plan
18.00 Her future ideas for her blog growth
19.10 Why Suzi will be ready when Oprah calls her on her show!
20.10 Social media and how Suzi utilises it, even though Facebook now restrict her feeds to 20-30% of her FB subscribers!
20.40 (& 30) Her ideas for a new APP
24.10 Her passionate subscribers and what they get when the subscribe to her blog
27.25 Her own writing ambitions with three half written books on the go!
31.20 Suzi's weariness of internet marketers who only want to sell you something!
32.30 Monetisation tactics and needing more traffic to get there!
36.10 Suzi's hope for her destination book guide to break down cultural differences

P Part Two - Shane Melaugh Blogger Interview by Kate Luella (November 2012)
Hybrid Connect - AWESOME   http://budurl.com/HybridConnect (pop up light box to collect emails on overdrive!!)
It was truly a thrill for me to chat with Shane Melaugh of http://imimpact.com/, who also hosts a podcast from his blog.
We chatted about his blogging journey, how his blog came about and how his journey has now made him a full time product creator -- my dream!! 
Shane has now a few very successful products in his catalogue, and most recently one of his latest products "Hybrid Connect" is about to get a new launch with all the finishing touches to the opt-in lightbox (with way too many features to list) being a "must have" list building tool for all bloggers and online business people.  I'm going to set that one up on my site, if you want to see it working, and you can buy it over here (aff link) if you are ready to put your email list building through the roof!  I think I'll do a "Shane Review" (which means "a very thorough review" of the tool in a few months and share it with you, and Shane of course!
PS: This interview has been cut into two interviews to keep them not too long!
So for more info on Shane's blog go here http://imimpact.com/
And don't forget to leave a review on iTunes or a comment or question for Shane on our blog http://bloggerinterviewspodcast.com/.
INTERVIEW CONTENT MENU:
PART ONE:
1.25 Shane's IM Impact Podcast Show
1.55 Shane discusses his past and current podcast shows he co-hosts with Paul McCarthy
2.55 How Shane now defines himself
3.35 Why Shane started up IM impact.com
 5.10 Affiliate marketing according to Shane
5.35 Reviewing products on his blog
10.00 Three components Shane believes are necessary these days to "make money online"
11.20 The time & cost commitment Shane makes to publish quality reviews
12.40 Shane's personality trait which gives him the skillset to do his reviews
14.15 How he drives traffic with his most popular blog posts
14.50 When Shane kicked off IM Impact in 2008, his journey & branding concerns
16.15 Shanes goals for IM Impact
17.00 What Shane means by making his blog a "template" for other online business people
20.20 Shane's analytic tools he uses
20.50 Hybrid Connect for opt-ins!!
PART ONE
1.10 Products which make Shane the most money
2.00 Shane's first product
2.40 Swiss Made Marketing which is earning Shane a bundle of cash!
3.35 SEOcockpit -- (it's like Micro Niche Finder on steroids -- his words not mine!)
6.10 SEO and guest posting for branding purposes
9.40 The Warrior Forum, WSO products for traffic
13.40 The problem with the Warrior Forum (according to Shane)
14.55 Tips for bloggers looking to find and secure Affiliates to sell and promote their products
20.00 Safe-Swaps and solo ads
23.30 Shane's new products and plans in the pipe-works to come out soon
25.35 Shane's feelings on doing coaching
26.30 My intention to do a "Shane Review" (listen to the recording and you'll understand this joke!)

Part One - Shane Melaugh Blogger Interview by Kate Luella (November 2012)
Hybrid Connect - AWESOME   http://budurl.com/HybridConnect (pop up light box to collect emails on overdrive!!)
It was truly a thrill for me to chat with Shane Melaugh of http://imimpact.com/, who also hosts a podcast from his blog.
We chatted about his blogging journey, how his blog came about and how his journey has now made him a full time product creator -- my dream!! 
Shane has now a few very successful products in his catalogue, and most recently one of his latest products "Hybrid Connect" is about to get a new launch with all the finishing touches to the opt-in lightbox (with way too many features to list) being a "must have" list building tool for all bloggers and online business people.  I'm going to set that one up on my site, if you want to see it working, and you can buy it over here (aff link) if you are ready to put your email list building through the roof!  I think I'll do a "Shane Review" (which means "a very thorough review" of the tool in a few months and share it with you, and Shane of course!
PS: This interview has been cut into two interviews to keep them not too long!
So for more info on Shane's blog go here http://imimpact.com/
And don't forget to leave a review on iTunes or a comment or question for Shane on our blog http://bloggerinterviewspodcast.com/.
INTERVIEW CONTENT MENU:
PART ONE:
1.25 Shane's IM Impact Podcast Show
1.55 Shane discusses his past and current podcast shows he co-hosts with Paul McCarthy
2.55 How Shane now defines himself
3.35 Why Shane started up IM impact.com
 5.10 Affiliate marketing according to Shane
5.35 Reviewing products on his blog
10.00 Three components Shane believes are necessary these days to "make money online"
11.20 The time & cost commitment Shane makes to publish quality reviews
12.40 Shane's personality trait which gives him the skillset to do his reviews
14.15 How he drives traffic with his most popular blog posts
14.50 When Shane kicked off IM Impact in 2008, his journey & branding concerns
16.15 Shanes goals for IM Impact
17.00 What Shane means by making his blog a "template" for other online business people
20.20 Shane's analytic tools he uses
20.50 Hybrid Connect for opt-ins!!
PART ONE
1.10 Products which make Shane the most money
2.00 Shane's first product
2.40 Swiss Made Marketing which is earning Shane a bundle of cash!
3.35 SEOcockpit -- (it's like Micro Niche Finder on steroids -- his words not mine!)
6.10 SEO and guest posting for branding purposes
9.40 The Warrior Forum, WSO products for traffic
13.40 The problem with the Warrior Forum (according to Shane)
14.55 Tips for bloggers looking to find and secure Affiliates to sell and promote their products
20.00 Safe-Swaps and solo ads
23.30 Shane's new products and plans in the pipe-works to come out soon
25.35 Shane's feelings on doing coaching
26.30 My intention to do a "Shane Review" (listen to the recording and you'll understand this joke!)